Search Engine Optimisation (SEO) is the practise of tweaking and optimizing certain factors to make a page more attractive to search engines in order to have a higher search engine ranking than other pages contesting the same keywords and keyword phrases. This can be done on site or off site. 

On-site optimisation

On-site optimisation is the (also known as on-page SEO) optimisation of page elements in order to rank higher on search engine rankings and as a result gain more relevant traffic to your website. This happens as a result of proper SEO helps users understand if your page is relevant to their search query.  In such a scenario, optimisation would be targeted towards the content on the page and the HTML source code.

On-site optimisation

On-site optimisation is the (also known as on-page SEO) optimisation of page elements in order to rank higher on search engine rankings and as a result gain more relevant traffic to your website. This happens as a result of proper SEO helps users understand if your page is relevant to their search query.  In such a scenario, optimisation would be targeted towards the content on the page and the HTML source code.

OFF-SITE OPTIMISATION

Off-site optimisation (off-page seo) takes into account actions that impact your rankings on search engines taken outside of your own website. This will consist of actions creating links to or promotions from other websites ‘vouching’ for the quality of your content that will improve users’ and search engine’s perception of your page in terms of popularity, relevance, trustworthiness and authority.

OFF-SITE OPTIMISATION

Off-site optimisation (off-page seo) takes into account actions that impact your rankings on search engines taken outside of your own website. This will consist of actions creating links to or promotions from other websites ‘vouching’ for the quality of your content that will improve users’ and search engine’s perception of your page in terms of popularity, relevance, trustworthiness and authority.

seo AUDIT

When conducting an SEO audit, an analysis of your website targeting factors that make your website more attractive to a search engine in terms of organic search results. This kind of audit would look into on and off-page factors along with web infrastructure to determine whether your website is performing at an optimal level in terms of SEO. 

seo AUDIT

When conducting an SEO audit, an analysis of your website targeting factors that make your website more attractive to a search engine in terms of organic search results. This kind of audit would look into on and off-page factors along with web infrastructure to determine whether your website is performing at an optimal level in terms of SEO. 

keyword research

Keyword research involves identifying popular keywords and keyword phrases that are utilised in a search engine search. This gives marketers  clearer image of the popularity of certain keywords in relation to others and the the instensity of competition to compete for those keywords in organic search results. This can set the tone for the direction that will need to be taken for the SEO campaign.

 

keyword research

Keyword research involves identifying popular keywords and keyword phrases that are utilised in a search engine search. This gives marketers  clearer image of the popularity of certain keywords in relation to others and the the instensity of competition to compete for those keywords in organic search results. This can set the tone for the direction that will need to be taken for the SEO campaign.

 

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